David Gibson, MD

Dr Gibson has a strong academic background having had faculty appointments at Harvard, UCLA, USC, LSU and the University of Texas. He has a broad range of senior management experience, both in the academic and the business community. He was the CEO of UCLA Medical Group, has served as president and CEO of Avanti Health Systems, and was Vice President of Medical Affairs and CMO for Metropolitan Life and Omni Health. He also served as the president of the Santa Barbara Society of Internal Medicine.

He is founder and president of The Pacific Development Group, a consulting group that consists of healthcare executives with extensive experience in developing and managing physician organizations. The group is recognized for its intimate knowledge of healthcare markets throughout the United States. In addition, the group is known nationally for its experienced leadership of pharmacy networks. PDG’s focus is the development and deployment of physician connectivity modalities throughout the West Coast, Hawaii and other markets. Furthermore, PDG will exploit the business opportunities that result from along-term relationship with the prescribing physician or medical group using these evolving information technologies.

Dr Gibson is the Chief Medical Consultant for Longs Drug Stores and RxAmerica. Longs Drug Stores, with sales averaging over $8.7 million per store, operates 460 stores and is the largest drug store chains in Hawaii. With 400 clients and 3.1 million lives represented, RxAmerica is a leading provider of Pharmacy Benefits Management (PBM) Services. Dr Gibson’s responsibility is to provide consultative services to both organizations. He has focused his attention on the development of a stronger professional relationship between the dispensing pharmacist and the prescribing physician. To facilitate this relationship, he has developed a series of business-to-business (B-2-B) tools that use the Internet as the method of communication.

He serves on the Editorial Board of Sierra Sacramento Valley Medicine and writes Op-Ed articles for each issue. A number of these are posted on these pages. Dr Gibson can be reached at DavidJGibson@HealthPlanUSA.net.